Our Founder
Lori Angalich
Founder of Review Champion and CEO of Boundless Marketing
Founder of Review Champion and CEO of Boundless Marketing
Lori Angalich is an accomplished marketing and business leader with over 20 years of experience driving growth and innovation across B2B and B2C industries.
Throughout her career, Lori has delivered outstanding results, from driving 500% revenue growth for a global company to boosting digital presence by 20x and generating thousands of leads that resulted in over $30 million in new revenue.
Lori has successfully developed and executed digital marketing strategies for companies of all sizes, from agile startups to global enterprises, with revenues ranging from $5 million to $500 million.
Lori earned her MBA with a focus on marketing and entrepreneurship from The Ohio State University, where she strengthened her strategic thinking and leadership skills. She also holds a Bachelor of Science in Biology from Denison University, which provides her with a unique analytical perspective that complements her marketing expertise.
Lori has built high-performing marketing departments from the ground up, developed and executed successful digital strategies, led global branding efforts, spearheaded PR initiatives, managed all aspects of web and social media strategies, created thousands of impactful content assets, and forged award-winning partnerships with industry leaders like IBM, NetSuite, Salesforce, and Microsoft.
In addition to her marketing leadership, Lori has guided companies through complex transformations, expansions, new product launches, and acquisitions—ensuring their long-term success and profitability.
Lori has always been at the forefront of marketing and technology, consistently pushing boundaries and finding new ways to elevate businesses.
Early Entrepreneurial Success: Her entrepreneurial journey began shortly after college when she founded a company to promote local businesses through a magazine she created. As the internet emerged in the late 1990s as a powerful tool for businesses, Lori saw its potential early on and enthusiastically embraced it, helping hundreds of companies establish their first online presence and e-commerce capbilities through her roles at AT&T and Sterling Commerce (now IBM).
A Digital Marketing Pioneer: With her forward-thinking approach, Lori quickly became an early pioneer in digital marketing. By 2004, she was already building websites, blogging, designing, creating videos, and developing content for inbound marketing and lead generation.
Delivering Results Quickly: Known for her ability to deliver results efficiently and cost-effectively, Lori became a valuable partner to businesses navigating the digital landscape. Her early adoption of emerging marketing technologies, combined with her ongoing interactions with industry experts like Gartner, has reinforced her strategic approach and deepened her knowledge. This allows Lori to consistently help companies—including Lightwell and its strategic technology partners—achieve exceptional results faster.
A Trusted Partner for Growth: Lori’s ability to learn quickly, think creatively, and capitalize on technology and trends has made her a trusted partner for businesses looking to grow and gain competitive advantages—without needing large teams and marketing budgets.
Gaining Deep Insights into Customer Experience: Lori’s passion for customer experience grew during her leadership role at a CRM and customer service software company, where she gained deep insights into the challenges businesses face in managing customer feedback and reputation. Understanding how customer feedback impacts business performance, Lori became a pioneer in leveraging advanced technologies to enhance customer experiences, streamline interactions, and unlock valuable insights.
Leveraging Advanced Technologies for Meaningful Impact: Her expertise includes CRM tools, interactive AI chatbots, and advanced data analytics, helping businesses capture, analyze, and use feedback to drive meaningful improvements. Beyond implementing these technologies, Lori has actively shared her knowledge through webinars, videos, and industry events. She has published articles, ebooks, and white papers on customer experience and feedback management while collaborating with industry analysts and leading publications to champion innovation.
Championing Customer Service Innovation: She also founded the Customer Service Innovation group on LinkedIn, which has grown to over 37,000 members.
Turning Customer Feedback into Business Growth: Her work in this space reflects Lori’s belief that exceptional customer service is critical to business success. She has always been passionate about transforming customer feedback into a powerful tool for growth, helping businesses use reviews and reputation management to build trust, enhance their brand, and drive sustainable success.
Outside of work, Lori’s love for travel, music, and art reflects her zest for life and creative spirit. Whether she’s exploring new places, savoring a great wine, or enjoying live music, Lori approaches everything with enthusiasm and curiosity.
Based in Central Ohio with her family and two rescue dogs, Lori finds balance in spending time outdoors, embracing nature, and honing her golf skills. Her energetic and positive outlook on life directly translates into her work at Review Champion, where she is dedicated to helping businesses turn customer feedback into growth.
Your Partner in Success: At Review Champion, Lori is committed to partnering with businesses to harness the power of reputation management for lasting success. With Lori by your side, you’re not just getting an expert—you’re gaining a partner who brings unmatched experience, energy, and a genuine commitment to your success.
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